We don’t believe in making “rank #1 in a month” type promises. That’s just setting up disappointment. Instead, I’ll give you realistic timelines and measurable goals. I prefer to under-promise and then surprise you by exceeding those expectations. For example, if I project 50 leads in 3 months, I’ll aim to bring you 70–80. That way, you always feel progress is happening beyond what you signed up for.

Clear communication is non-negotiable for me. You’ll know what’s happening with your campaigns through regular updates (weekly or bi-weekly, as you prefer). I share reports that show not just numbers, but what they mean for your business. If something isn’t working, I’ll tell you straight and explain how we’ll fix it. no sugar-coating, no disappearing.

Quality is the face of your brand. We treat it as if it’s my own. Every piece of content goes through review to make sure it’s error-free, aligned with your brand voice, and crafted for your audience. If you ever spot an issue, I’ll correct it immediately and refine our process so it doesn’t happen again. I’d rather spend an extra hour polishing your campaign than rush and compromise.

Transparency is key. I always break down costs clearly: what part is the ad spend, and what part is the agency fee. You’ll know exactly where your money is going. For trust, I’m open to milestone-based payments, you don’t need to lock everything in upfront. And yes, I’m always open to fair negotiation because I’d rather build a long-term relationship than lose trust over rigid payment terms.

We set deadlines I know I can deliver. If something unforeseen ever risks a delay, you’ll hear it from me first with a revised timeline and compensation in the form of extra support or additional work. We’d rather reschedule responsibly than promise “tomorrow” and show up empty-handed. My approach: do it once, do it right, do it on time.

Trust is earned, not demanded. I share real case studies, actual campaign dashboards (with sensitive client data hidden), and even connect you with past clients if you want references. I also prefer starting with a smaller pilot project, so you can see my work in action before committing to bigger investments. My philosophy: if I can’t prove my value quickly, you shouldn’t have to continue.